A popular music player for Windows, Winamp, known for its llama-whipping catchphrase, is undergoing a transformation to compete in the streaming market. In collaboration with Deezer, Winamp plans to introduce a new subscription model utilizing Deezer’s technology and music library. The revamped platform, slated for release in early 2027, will enable users to access music from the streaming platform, local files, and internet radio stations while retaining the iconic “skins” feature for interface customization.
Despite Winamp’s decline in popularity with the rise of streaming services, it still boasts over 40 million active users on desktop. Launched in 1997 by Nullsoft in Arizona, Winamp quickly became a favored music player for storing and playing digital music files, amassing 60 million users by 2001.
CEO Alexandre Saboundjian expressed Winamp’s intention to redefine the listening experience after 25 years, emphasizing a previous attempt to venture into streaming that did not materialize as promised. Following AOL’s acquisition of Nullsoft in 1999, internal conflicts and mismanagement contributed to Winamp losing its competitive edge to rivals like Apple’s iPod.
Winamp’s legacy lives on through its customizable skins, symbolizing an era of open-source creativity. Despite AOL’s plan to shut down Winamp in 2013, the platform was saved by the acquisition of Llama Group, now Winamp Group. Recent endeavors include exploring music NFTs and launching a mobile app for artist-fan interactions.
The pricing model for Winamp’s upcoming streaming service remains undisclosed, generating mixed reactions among fans. Some users express nostalgia for the classic Winamp experience, while others are apprehensive about the shift to a subscription-based model. Upon the new platform’s launch, the desktop player will offer premium subscription options, catering to users’ varying preferences.